St Jacques added: “We think ZOA is poised to be the next big energy drink brand, and it’s a great example of investing in a brand that’s disrupting a growing category. We’re grateful to play a pivotal role in Molson Coors’ investment into their ‘Beyond Beer’ growth and most importantly, playing a role in the wellness journeys of our loyal and growing consumers as we continue crafting drinks that help them show up as their best selves.” Johnson explained: “The entire ZOA family couldn’t be more thrilled with the expanded Molson Coors relationship and the many opportunities for growth this collaboration creates. The agreement follows Molson Coors’ recent acquisition of Blue Run Spirits, which also complements the company’s “Beyond Beer” strategy as its portfolio expands to include an array of brands in growing categories and new routes to market. With Molson Coors’ expanded minority stake, the company confirmed that “ZOA is now primed to be positioned for further – and aggressive – growth across its retail and direct-to-consumer business” and revealed that “by way of Molson Coors’ expanded stake, ZOA plans to double its media investment in 2024”. Last year, ZOA reported more than US$100 million in sales and 138% year-over-year growth. ZOA recently added two new flavours to its lineup, including: Strawberry Watermelon, and Cherry Limeade. Today, ZOA is available at more than 42,000 retail locations and more than 160,000 points of distribution across the US and Canada. Molson Coors and ZOA first initiated a partnership with the launch of the brand in 2021. Molson Coors will continue to be ZOA’s exclusive distribution partner and will assume a presence on its board as part of the deal.

ZOA is an incredible brand in a growing category, so we’re fueling it with the right resources to scale and accelerate its results to become a bigger player in the energy space.” Jacques admitted: “This investment is another meaningful step for Molson Coors and our transformation into a total-beverage company. Molson Coors chief commercial officer Michelle St. With Molson Coors, a trusted partner that shares our passion for beverages, we can further deliver on that promise to an even wider audience.”

Of course, Johnson ignores it cheeky but then he returns right to using some Fortnite-centric words again. Through innovation and commitment, we’ve created a range of high-quality products that both fuel the daily lives of our customers and taste great. Dwayne Johnson (TheRock) DecemThen, as you can see above, he reaches into a fridge to grab a ZOA, and lo and behold, The Foundation’s helmet is sitting there. Speaking about the deal, Dwayne “The Rock” Johnson said: “We founded ZOA Energy to deliver the best quality energy drink formulations to the marketplace. The move, which sees Molson Coors “strengthen its investment in ZOA” is set to “increase media and marketing to drive incremental sales and expand distribution to international markets”. I tried all three flavours ahead of the Rock's Black Adam fan event in Toronto, and here's how I would rank them.Molson Coors has boosted its partnership with ZOA Energy, co-founded by Dwayne ‘The Rock’ Johnson, Dany Garcia, Dave Rienzi and John Shulman. The drink also has infused amino acids and vitamins, no sugar and uses natural flavours and colours. They're made with natural caffeine from unroasted coffee beans and green tea for 'sustained energy.' These drinks are a bit different than your regular Red Bull or Monster energy drink. The drinks are available for purchase on Amazon or through the ZOA Energy website, where a variety pack of twelve 12-ounce cans will set you back $24.99. The brand launched in March 2021, and this Canadian venture is the first international expansion with drinks now available for purchase in Canada.īut if you haven't sprung for a Costco membership, you can find the Rock's new sugar-free bevvies in flavours like Tropical Punch, White Peach and Wild Orange. ZOA Energy has hit Costco shelves in ten provinces across the east and west coast, and Canada can finally get a taste of what The Rock has been cooking up. The views expressed are the author's own and do not necessarily reflect the views of Narcity Media.ĭwyane 'The Rock' Johnson's new clean energy drink has launched in Canada and I tried all three flavours. This Opinion article is part of a Narcity Media series.

Dwayne johnson zoa